SHIPMAX is an independent supply chain consultancy and 3PL matchmaking platform based in Swansea, Wales. It helps consumer brands find, select and manage the right third-party logistics (3PL) partner, and then run the resulting supply chain properly.

Finding and selecting happens through the Lead Exchange by SHIPMAX. A brand submits its fulfilment requirement free of charge and receives a maximum of three vetted, genuinely suitable 3PL matches, drawn from an invitation-only partner network spanning the UK, EU and US.

Every 3PL on that network was visited in person, vetted and credit-checked before it was admitted, and is monitored once it is in. Brands pay nothing to be matched. 3PLs pay a subscription to be on the network and nothing to be chosen: SHIPMAX takes no commission and no success fee from any 3PL, so the incentive is to recommend well rather than often.

Why cap it at three?

A brand handed a dozen proposals ends up comparing prices. A brand handed three, at most, compares partners. Managing and running happens through the consultancy. Once the match is made, SHIPMAX can help negotiate the contract and rates, plan the onboarding and stock migration, and manage the day-to-day logistics operations.