Great things often start in the background. Legends like George, Robbie, Michael, and Harry: before they were icons, they were just part of the lineup. But some things aren't meant to blend in. They demand center stage.

The same was true for our shipping platform.

What started as an internal necessity, built to seamlessly connect carriers to our warehouse management system, grew into something far bigger. Over time, it became a trusted backbone for some of the world's largest brands. It spoke enterprise fluently, yet it still looked like a side hustle.

Shipping deserved something better, deserved its own identity. Not just a rebrand, but a reinvention. Something bold. Something that would shake up an industry stuck in beige and millennial gray. One that elevates it from a great tool to an unmistakable force.

A Name Unlike the Rest

Take a look around; you'll see a sea of 'Ship-this', 'Ship-that'. ShipStation, ShipHero, ShipEngine, Shippo, SendCloud. The naming playbook was predictable.

We weren't built to follow the rules. We write them.

We needed a name that wasn't just about shipping, but about transformation. About turning complexity into simplicity. About making things happen: fast, seamlessly, like magic.

And then, it hit us.

Voila.

A word that says it all. Success. Speed. That effortless mic-drop moment. The kind of word that makes you want to touch your fingertips to your lips and say, there you go - perfect.

Not just a name. A statement.

Designing a Mark That Speaks

With the name in place, the next step was the logo. Too many tech brands force metaphors - contrived, predictable, forgettable. We wanted something that felt like us.

The 'V' we created isn't just a letter. It was a moment of celebration. A burst of energy. A conversation. A unique signature that's personal, powerful, and unmistakably Voila.

Then came the typeface. While most tech brands lean into sterile minimalism, we went for bold and expressive. Thick, tightly-tracked letters bursting with energy, like a group of friends crammed into a photo booth, laughing, celebrating, alive.

Colors That Demand Attention

Blending in? Not our thing.

Our new palette is bold yet premium - deep orange paired with rich wine reds, balanced by soft-off-white. A color scheme that speaks to retailers and enterprise brands alike, radiating confidence, warmth, and just the right amount of rebellion.

A Visual Identity with Purpose

Our brand isn't just about what we do. It's about who we serve.

Our design language moves and flows, with whimsical lines and soft curves inspired by the dynamic nature of shipping itself. And the heart of it all? People. The ones keeping the world moving, the retailers and logistics leaders who make global parcel delivery happen.

This isn't just a rebrand. It's a statement of intent.

A Brand Built to Challenge

The best brands don't just exist. They challenge.

They're built by disruptors, by people who refuse to accept mediocrity. With Voila, we're proving that we get it. That we are here to change the game.

We're taking this momentum global

New messaging.

A bold new identity.

The same obsession with innovation.

Same world-class service.

Same relentless drive to turn fulfillment from functional to flawless.

Only now, we look the part.

Welcome to Voila.