Klaviyo is an email marketing platform that helps online businesses drive sales and build customer loyalty through personalised marketing campaigns. The company was founded in 2012 by Andrew Bialecki and Ed Hallen and is based in Boston, Massachusetts. Klaviyo offers a range of products and services to businesses of all sizes, allowing them to create targeted email marketing campaigns, automate workflows, and gain insights through analytics and reporting tools.

The platform integrates seamlessly with popular eCommerce platforms and other marketing tools, making it easy for businesses to manage their email marketing efforts in one place. With its user-friendly interface and powerful features, Klaviyo has gained popularity among online retailers and eCommerce businesses. It has a strong presence in the global market and serves thousands of customers around the world.

One of Klaviyo's notable partnerships is with Shopify, a leading eCommerce platform. This integration allows Shopify users to easily sync customer and order data with Klaviyo, enabling them to create more personalised and effective email campaigns based on customer behaviour and purchase history. In terms of market position, Klaviyo has experienced significant growth and has become a major player in the email marketing industry.

It competes with other email marketing platforms, such as Mailchimp and Constant Contact, but has carved out its niche with its focus on eCommerce businesses and its advanced targeting and automation capabilities. Over the years, Klaviyo has achieved several milestones and received recognition within the industry. In 2020, the company secured $200 million in funding, which further fuelled its growth and expansion plans.

Klaviyo has also been named one of the fastest-growing SaaS companies by Inc. As of the latest information available, Klaviyo continues to innovate and enhance its platform to meet the evolving needs of its customers. It regularly releases updates and improvements to its features, ensuring that businesses have access to the most advanced tools and technology for their email marketing campaigns.

Klaviyo remains dedicated to helping businesses grow through effective email marketing strategies and providing exceptional customer support.