Streamlining TikTok Shop Shipping with Voila’s New Integration 

We’re excited to announce an integration between Voila and TikTok Shop Shipping that will make life easier for e-commerce retailers and 3PLs alike. TikTok Shop has quickly become a significant sales channel, in fact, TikTok users are highly prone to impulse purchases. In the UK, TikTok Shop’s annual gross merchandise value (GMV) surpassed £1 billion in 2024, underscoring the platform’s explosive growth.

With such momentum, it’s crucial for sellers and their warehouse partners to simplify how they fulfil TikTok orders. That’s where our new Voila, TikTok Shipping integration comes in. Now you can push any TikTok shipping label you purchase directly into your WMS (Warehouse Management System) no more jumping between TikTok Seller Center and your fulfilment system. Simply generate the shipment within your packing terminal and the TikTok shipping label and any required documentation will automatically pull through, consolidating your workflow and eliminating yet another siloed process. 

What is TikTok Shop Shipping? 

TikTok Shop allows sellers to list products and sell directly on TikTok’s platform, and shipping is a key part of that experience. TikTok Shipping refers to TikTok’s built-in solution for sellers to easily buy and print shipping labels through the TikTok Shop Seller Center. Sellers have two fulfilment options on TikTok Shop: “Ship by Seller” (handling shipping themselves with approved carriers) or “Ship by TikTok” (letting TikTok arrange the last-mile delivery). In both cases, TikTok provides a clear interface for sellers to manage orders, and customers can track their packages right in the app – meaning both seller and buyer have a clear picture of the shipment’s status. 

When using TikTok Shipping (the platform’s own label service), sellers still pack the orders, but they don’t need to manually arrange shipping with a carrier. TikTok’s system offers built-in shipping label creation with pre-negotiated carrier rates, so you can choose from TikTok’s shipping options and print labels directly from the Seller Center.  

For example, TikTok has Standard and Express shipping tiers, and it works with leading carriers (like Royal Mail, Evri, DPD, Yodel) to fulfil those services. Once you purchase a label, TikTok expects the order to be shipped within 3 business days, and it will automatically assign the best courier service based on the buyer’s chosen speed and the seller’s preferences to ensure on-time delivery. Essentially, TikTok takes the guesswork out of selecting a carrier for each order – you get an optimised label, reduced price and a designated carrier will pick up the package within 1-2 days in many cases 

So why do sellers love TikTok’s shipping option? 

First, it’s convenient – everything is handled in one place, and you benefit from TikTok’s negotiated rates (often cheaper than arranging shipping on your own). TikTok also occasionally subsidises shipping costs or offers promotions to encourage sales, which can translate into savings for sellers and free/discounted delivery for customers. In the UK, for instance, TikTok currently provides a shipping subsidy of £1.70 per order when you use TikTok’s official shipping method (vs. £1.20 if you ship via your own arrangement). All these perks lower the barrier for sellers to fulfil orders efficiently while keeping customers happy with timely deliveries. 

TikTok Shop’s “Shipped by Seller” model supports a range of approved local carriers in each region (e.g. Royal Mail, Evri, DPD, Yodel in the UK). By integrating these services through Voila, sellers can generate labels and documents for TikTok orders in one place, ensuring compliance with TikTok’s carrier requirements. TikTok also negotiates rates with these partners, allowing sellers to easily purchase labels at competitive prices. 

How Voila’s TikTok Shipping Integration Works 

With Voila’s new integration, TikTok Shop orders can be managed seamlessly alongside all your other channels. Voila is a next-generation delivery management platform that already connects with over 150 couriers and 7,000 shipping services worldwide. This centralises label generation, tracking, and shipping rules in one system. Now, TikTok Shop is part of that unified shipping hub. 

Here’s how it works in practice: when you receive orders from TikTok Shop, they’ll appear in your WMS, OMS or ERP platform (just like orders from Shopify, Magento, or any other integrated channel). When it’s time to ship, you can create the shipment. Voila will then communicate with TikTok Shop’s API to retrieve the official shipping label (the same label you’d get if you purchased it in TikTok Seller Center). Any additional documents required (like packing slips or invoices for the package) will also come through automatically. You simply print the label from Voila and stick it on the parcel. No more copying addresses or tracking numbers between TikTok and your WMS – it’s a one-click operation now. 

Crucially, once the label is generated through Voila’s integration, tracking info is updated back to TikTok Shop automatically. This means the buyer can see that their order is shipped and track it via TikTok as usual, without you needing to manually update statuses. However, this tracking will also live in Voila, giving you a consolidated view of all your delivery information. The integration ensures you meet TikTok’s fulfilment requirements (such as using an approved carrier and shipping within the deadline) effortlessly, since the system handles those details for you. In short, Voila acts as the bridge between your warehouse and TikTok’s platform: you manage everything in Voila, and it keeps TikTok in the loop on shipment progress. 

Benefits of Using TikTok Shipping via Voila 

Integrating TikTok Shop Shipping into your WMS brings a host of benefits for both online retailers and 3PL providers. Here are some of the key advantages of this new integration: 

All-in-One Workflow 

Manage TikTok orders in the same space as your other sales channels. Your team no longer must log in to TikTok Seller Center for shipping. This unified workflow saves time and reduces training complexity – staff can follow one set of processes for all orders. By removing extra steps and logins, you streamline operations and minimise human error in order processing. 

Faster Label Generation 

With TikTok shipping labels available directly in Voila, you can generate and print labels in seconds. There’s no need to re-enter order details into another system or wait for emails from the TikTok platform. Faster label printing means faster packing and dispatch. This helps sellers stay within TikTok’s shipping SLA (e.g. shipping within 3 days) with ease, and 3PL warehouses can accelerate their throughput during peak volumes. 

Negotiated Rates & Cost Savings

TikTok’s shipping options come with pre-negotiated carrier rates, which are often very competitive. Using the TikTok label via Voila, you automatically tap into those discounted rates. Additionally, TikTok’s platform may subsidise a portion of the shipping cost on each order (as noted, TikTok Shop UK currently chips in £1.70 per order for platform shipping). These savings can add up, letting you offer cheaper (or free) shipping to customers without eroding your margins. In short, you get the best of both worlds – great shipping rates arranged by TikTok, with the convenience of Voila handling the execution. 

Accurate Tracking & Customer Experience

Every shipment made through TikTok Shipping is immediately trackable for the customer through their TikTok app and Voila. Tracking numbers and order status updates are automatically synced. Sellers benefit from this because it reduces customer inquiries (“Where’s my order?”) – buyers can self-serve by checking order status on TikTok’s tracking page. With the Voila integration, there’s no chance of forgetting to upload a tracking number or mismatching an order, since it’s all handled systematically. Customers get timely updates and retailers maintain strong service ratings, thanks to the smooth flow of information. 

Compliance with Platform Requirements

TikTok Shop has specific requirements – from using approved carriers to meeting pickup timelines. The integration helps ensure compliance out of the box. Voila will only generate labels that are fully compliant with TikTok’s rules (for instance, selecting from TikTok’s carrier pool and service levels). This means no more worries about accidentally using an unapproved courier or service level that could jeopardize your seller account. By automating compliance, you can focus on packing orders correctly while Voila and TikTok handle the logistics details. 

Use Cases for Retailers and 3PLs 

How can this integration be a game-changer? Let’s look at a couple of scenarios: 

Multi-Channel E-Commerce Retailer

Imagine you sell on your own website, Amazon, and TikTok Shop. Before, your team had to fulfil TikTok orders separately – logging into TikTok Seller Center to buy labels and update tracking, which was time-consuming. Now, with TikTok Shipping integrated in Voila, your staff processes TikTok orders just like any others. For example, an order from TikTok can be picked, packed, and a label printed from Voila in one go. The time saved and errors avoided (no more copying data between systems) boost your operational efficiency. You can confidently expand sales on TikTok knowing fulfilment won’t be a bottleneck. 

Third-Party Logistics Provider (3PL): 

As a 3PL handling fulfilment for multiple client brands, you constantly juggle different platforms and requirements. Integrating TikTok Shop into your WMS means you can offer TikTok shipping as a seamless service to your clients. Say one of your clients launches with TikTok Shipping. The TikTok labels print directly in your warehouse, and orders get out the door swiftly. This added capability makes you a more agile 3PL, ready to support clients on the latest sales channels without missing a beat. It also reduces the need for your clients to intervene in the shipping process; you don’t have to ask them for shipping labels or log into their accounts, since everything is integrated. The result is a faster, more reliable fulfilment process that keeps both your clients and their TikTok customers happy. 

In both cases, the Voila integration removes friction from the fulfilment process. It empowers retailers and 3PLs to scale up on TikTok Shop without worrying about manual workflows or separate systems. By consolidating TikTok shipping with your existing operations, you maintain consistency and control even as you add new sales channels. 

Conclusion: A Smarter Way to Ship TikTok Orders 

TikTok Shop isn’t just a trendy new channel, it’s a rapidly growing marketplace that savvy sellers and fulfilment providers are tapping into. With Voila’s new TikTok Shipping integration, you can ride that wave with far less effort. We designed this feature to simplify your workflow, save time, and reduce errors. From automatically pulling in TikTok labels and documents, to leveraging TikTok’s low shipping rates and ensuring on-time deliveries, the integration brings tangible benefits to your business. 

No more siloed processes or scrambling between platforms – Voila centralises your fulfilment, so TikTok orders are as straightforward to process as any others. We can’t wait to see how our e-commerce and 3PL partners use this integration to streamline their operations and delight customers. If you’re selling on TikTok (or planning to), now is the perfect time to give this new capability a try. Here’s to a more connected and efficient fulfilment process with Voila because when it comes to shipping, a little integration magic can make a world of difference.