Retail Jam 2025: 5 Signs It’s Time to Rethink Your Delivery Experience

Retail Jam 2025 brought together some of the sharpest minds in eCommerce and logistics - and one theme echoed across every stage and stand: delivery is broken. Or rather, expectations have outpaced execution. From clunky post-purchase comms to siloed courier systems, the challenges facing retailers are piling up.

At Voila, we spent the entire packed day listening to these conversations. Here are the five biggest red flags that signal it's time to rethink your delivery experience - and how Voila can help you fix them.

1. Your customers are asking “Where’s my order?” more than once

Retailers told us they're still fielding endless WISMO (Where Is My Order) queries. It's a sure sign your tracking emails aren't doing their job.

Voila makes tracking feel effortless - branded, real-time updates that actually reflect what's happening with each delivery. You'll spend less time firefighting and more time growing.

2. You're managing multiple couriers in multiple portals

We heard this everywhere: teams juggling logins, spreadsheets, and API quirks just to dispatch parcels.

With Voila, everything's centralised. One simple platform, connected to all your couriers. Rates, rules, labels - streamlined and automated, so your ops team can breathe.

3. You’re losing repeat customers to a bad delivery experience

Retailers at RJ 2025 admitted it: a late or confusing delivery is all it takes to lose a customer for good.

Voila helps you keep promises, not make excuses. From smart courier allocation to seamless comms, we help you deliver an experience that brings customers back.

4. Your sustainability goals are slipping through the cracks

Sustainability came up again and again at the event. But messy dispatch processes make it hard to track emissions or optimise delivery methods.

Voila gives you the data and flexibility to choose greener delivery options, cut waste, and hit your goals - without hitting pause on performance.

5. Your tech stack is growing but delivery is still lagging behind

From AI-driven CRMs to headless commerce platforms, retailers are evolving fast. But if your delivery experience hasn’t changed in years, your customers will notice.

Voila plugs into your ecosystem effortlessly. Whether it’s your WMS, eCommerce platform or customer comms tools, Voila powers a delivery experience that keeps up with the rest of your tech.

Final thought: Delivery is part of your brand, treat it that way

Retail Jam made one thing clear: delivery isn’t just a backend function. It’s a brand experience. A customer touchpoint. A competitive edge.

With Voila's shipping software, you can transform delivery from a liability into a strength.

Ready to reimagine your delivery experience?
Book a demo with the Voila team today.