From 4th September 2025, TikTok Shop sellers will transition to the Free Shipping Benefits Policy, replacing the previous Co-Funded Free Shipping (CFFS) model. This new policy places the responsibility for free shipping costs on sellers but offers valuable incentives such as improved product visibility, free shipping badges, and access to exclusive campaigns.   

While this change opens up exciting growth opportunities, it also brings fresh operational challenges, especially around managing shipping costs, courier choices, and delivery speed. Voila steps in to help TikTok sellers thrive. 

Why Shipping Management Matters More Than Ever

The new TikTok policy rewards sellers who reliably and cost-effectively deliver free shipping. To do this well, sellers must balance competitive shipping fees with fast, dependable delivery, often across multiple couriers and parcel sizes.   

Without the right tools, this complexity can lead to higher costs, slower dispatch, and even missed campaign eligibility.   

How Voila Supports TikTok Sellers

Voila automates and optimises your entire delivery workflow, helping you meet TikTok’s standards and maximise your shipping budget.   

Intelligent Courier Selection 

Voila’s rules engine chooses the best courier for each parcel based on weight, destination, cost, and service levels, ensuring you always get the best price without sacrificing speed or reliability. With TikTok’s Shipped via Platform introducing tiered volume-based rates, Voila helps you integrate courier partners like Evri, Amazon Shipping, and DPD into your fulfilment process.   

Automated Label Generation & Tracking

Say goodbye to manual label printing and tracking headaches. Voila generates courier labels automatically and syncs tracking details back to TikTok Shop, giving your customers real-time updates and reducing “where is my order?” queries.   

Flexible Shipping Fee Configuration

With TikTok allowing sellers to set flat or weight-tiered shipping fees for buyers, Voila makes it easy to manage multiple fee structures, allowing you to adjust shipping costs dynamically based on your business needs.   

Performance Insights & SLA Monitoring

Voila provides detailed analytics on courier performance, delivery times, and costs. Monitor your shipping SLAs closely to avoid penalties and maintain your eligibility for TikTok campaigns.   

Preparing for Q4 and Beyond

As we approach peak selling seasons, optimising your shipping workflows is critical to handling increased order volumes without disruption. Voila scales effortlessly with your business, automating complex courier rules and giving you the control and visibility needed to meet TikTok’s evolving free shipping requirements.   

In Short:  TikTok’s Free Shipping Benefits Policy is a game-changes for sellers – but only if your shipping operations keep pace. Voila empowers TikTok Shop sellers to automate courier selection, reduce shipping costs, and deliver faster, so you can focus on growing your business.  

Ready to simplify your shipping and stay ahead on TikTok? Voila is here to help.