TikTok Shop’s New 50p Shipping Fee: How Voila Helps UK Sellers Save Costs and Simplify Fulfilment 

From 15th July 2025, TikTok Shop introduced a new 50p per order shipping fee for UK sellers fulfilling orders with their own couriers under the “Shipped by Seller” model. This extra charge poses a serious challenge for eCommerce brands managing TikTok order fulfilment in-house.  

TikTok says this fee will fund platform improvements and encourage use of TikTok’s own fulfilment services. But for many sellers using their own warehouse and couriers, it feels like an unfair penalty on controlling their logistics.  

Why TikTok’s 50p Fee Hits UK TikTok Sellers Hard

Although 50p per order may seem minor, for high-volume sellers processing thousands of TikTok orders monthly, the cost mounts quickly. One UK business estimated this change would cost around £25,000 per year – and the figure could easily escalate into six figures for larger operations.  

This surcharge significantly impacts margins, forcing sellers into a difficult choice: 

• Absorb the new TikTok fee and reduce profits 

• Or switch to TikTok’s fulfilment services and lose operational control 

For brands invested in their own warehouses, neither is a good option.  

The Label and Courier Catch: TikTok’s Shipping Requirements 

To ship under the “Shipped by Seller” method, TikTok mandates use of only its approved integrated couriers and requires shipping labels to be generated via TikTok’s platform or API. 

This creates extra friction for warehouse and shipping teams who: 

• Can’t print labels with their usual courier software 

• Must log into TikTok’s Seller Centre to generate compliant labels 

• Need to manually upload tracking information back to TikTok 

For teams managing multiple sales channels, this adds time-consuming manual steps, risking errors and slowing fulfilment.  

How Voila’s TikTok Label Integration Solves These Challenges

In response to this change, our Voila shipping platform now offers a direct integration with TikTok’s shipping system. This means TikTok-compliant labels can be generated directly inside Voila, without leaving your usual shipping workflow. 

With Voila, you can: 

• Print TikTok approved shipping labels for every order with a single click 

• Automatically sync tracking and carrier info back to TikTok in real time 

• Continue shipping with your preferred couriers from TikTok’s approved list 

• Crucially, avoid TikTok’s new 50p per order fee by fulfilling orders via Voila’s integrated label generation 

Keep Full Control of Your In-House Fulfilment and Save on Costs with Voila 

Voila’s integration lets you maintain your warehouse and courier setup, without: 

• Logging into TikTok’s portal for labels or tracking uploads 

• Manually handling order data or copying tracking numbers 

• Changing couriers or delivery service levels to meet TikTok’s demands 

• Paying the new £0.50 surcharge on TikTok orders 

You retain full oversight of your inventory, packing, and shipping – while meeting TikTok’s shipping compliance seamlessly. 

Why Agility and Integration Matter in TikTok eCommerce Fulfilment 

TikTok’s sudden fee and label policy changes pose real operational headaches – but Voila’s fast automated solution helps you stay one step ahead.  

Our TikTok label integration is designed for eCommerce sellers and warehouse teams who want to: 

• Avoid unexpected fees 

• Simplify multi-channel shipping processes 

• Retain control over their fulfilment operations 

• Scale their TikTok Shop business efficiently and profitably 

Facing the 50p fee or complex label rules? Let Voila help you keep shipping TikTok orders your way – with zero fuss and no extra cost. 

Frequently Asked Questions About TikTok Shop’s 50p Shipping Fee and Voila Integration

Q: What is TikTok’s new £0.50 shipping fee?

A: TikTok charges sellers fulfilling orders with their own couriers a 50p fee per package from 15 July 2025 in the UK. 

Q: How does Voila help avoid this fee?

A: Voila’s integrated label generation meets TikTok’s requirements, so you avoid the surcharge while shipping in-house. 

Q: Will I have to change couriers or service levels?

A: No. Voila supports TikTok’s approved carriers while letting you keep your preferred delivery options. 

Q: Does this add extra manual work?

A: No. Voila automates label printing and tracking syncing, eliminating manual processes.